Tic Tac - Reimagined Packaging
The objective of this project was to identify a current example of unnecessary Single-Use-Plastic in the marketplace and redesign the product using sustainable material.
the problem
The use of single-use plastics has become a massive problem due to the mass consumption of products. Manufacturers and designers need to be more responsible for use of such materials. The development of sustainable materials such as cartonboard, biodegradable acetate film, and starch-based packaging are just a few examples of opportunities for designers to be more innovative.
the market
The market size of the sugar and gum confectionery is set to reach £1,877 million with about 7.8% growth by 2023.
Consumers are spending more time on transport, establishing 'places in between' as consumption locations.
43% of adults state environmentally friendly packaging sways their choice when buying food.
Tax on plastic packaging will be introduced by the UK gov from April 2022.
the user
The target user for this product is young
to middle-aged men/women that often need to commute or travel. Spending a lot of time in the 'places in between'. Often meeting with people and require a good presentation of themselves due to frequent interaction with customers.
to middle-aged men/women that often need to commute or travel. Spending a lot of time in the 'places in between'. Often meeting with people and require a good presentation of themselves due to frequent interaction with customers.
the brand
Design Objectives
- Resealable Packaging
- Flip - Top Opening
- 'Tic' + 'Tac' Sound
- Smaller Opening
features
manufacturing
the result
This project was submitted to a packaging competition held by IOM3 known as, "Starpack Students". Competition open to all university students with a concentration in design, I was able to win the Silver award for the selected brief.